Academy of Rum and Skylork already have strong products, established demand, excellent guest experiences, and meaningful existing sales. The opportunity is not simply to generate more bookings — it is to build a stronger direct-to-consumer sales engine that reduces reliance on high-commission distribution while expanding the overall market.

Organic search will be an ongoing component of the program.

Direct sales are the priority — but this does not mean abandoning OTAs.

We will strengthen the overall distribution mix so every channel earns its place, while direct booking becomes the most profitable path to the same traveler.   Initial audit will be done at launch, and the second audit will be done after six months.

Reporting focuses on the metrics that actually matter.

Behavioral and conversion data will be used to continually improve the websites and booking funnels.

We stay actively involved in account strategy — not simply delivering reports.